About the Role
Rivvun AI is hiring a hands-on Marketing Lead for Demand Generation to build and run the Go-To-Market pipeline engine.
Your mandate is a qualified pipeline. You will plan and execute integrated campaigns across paid search, LinkedIn, email nurture, account-based marketing, webinars, trade media and events. You will own the funnel from first touch to qualified meeting, the marketing operations behind it, and the data reporting that shows what marketing contributes to revenue.
This is a builder role. You will set the plan and personally drive execution, working closely with Sales, Product and the leadership team.
What You Will Own
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Build and own the demand generation plan: channels, budgets and targets for qualified meetings and marketing-sourced pipeline.
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Plan and execute integrated campaigns across paid search, LinkedIn advertising, email nurture, ABM, webinars, trade media and events, aimed at enterprise finance, procurement and revenue buyers in the US.
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Run account-based programs against defined target accounts and personas, using intent data and working with Sales on account selection and handoffs.
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Own the website as a demand channel: landing pages, forms, conversion paths, SEO and AI-search visibility, and conversion tracking.
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Own marketing operations in HubSpot: segmentation, nurture programs, lead scoring and routing, deliverability and data quality.
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Own attribution and reporting: a clear line from spend to meetings, opportunities and marketing-sourced pipeline, reviewed with Sales and leadership.
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Manage agency partners and the marketing technology and media budget.
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Run virtual event programs end to end, from topic and audience through promotion and follow-up.
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Build the demand generation team as Rivvun scales.
What Success Looks Like
Within the first six months, you will have:
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A demand generation plan in place with agreed targets for qualified meetings, opportunities and marketing-sourced pipeline.
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Always-on campaigns running across paid search, LinkedIn and email, with conversion tracking working from ad click to CRM.
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Account-based programs live against priority accounts and personas in our focus industries.
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A webinar and event cadence producing registrations and qualified follow-ups.
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Marketing operations in order: clean segmentation, nurture, scoring, routing and deliverability in HubSpot.
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Reporting that Sales and leadership trust, showing funnel conversion and marketing-sourced pipeline week over week.
You Will Be a Strong Fit If You Have
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Overall 10+ years in Sales Marketing with at least 5 years owning demand generation and pipeline targets in B2B enterprise SaaS / AI products/solutions.
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Experience generating pipeline for enterprise buyers from India, with working hours that overlap US time zones is a must.
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Hands-on command of HubSpot (or a comparable platform), Google Ads, LinkedIn Campaign Manager and web analytics; you work in the tools yourself, not only through others.
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Experience running ABM and intent-based programs against defined personas and account lists.
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Strong funnel and campaign analytics: conversion math, attribution, cost per meeting, reporting.
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Strong writing for campaign copy, landing pages and nurture emails.
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A track record of building demand generation in an early-stage or high-growth company rather than inheriting a mature engine.
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The ability to operate as both a Leader as well as hands-on individual contributor.
Why Join Rivvun
Help define a new category for Agentic AI focused on measurable business and financial outcomes. You will build the demand engine that sets how fast Rivvun grows, and see your work show up directly in pipeline and revenue.
To apply for this job email your details to careers@rivvun.ai